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GEO Observations

Field notes on Generative Engine Optimization: what we see moving across ChatGPT, Claude, Perplexity and Google AI.

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Four structural signals that help AI retrieve your brand

Retrieval favours pages that are unambiguous about who you are, what you do, who you serve and why you are credible. Here are the four signals we optimise first.

Jul 14, 2026GEO Observations
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